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Brand Guidelines
Our brand is a vibrant tapestry woven from the threads of our commitment to revolutionizing global healthcare through accurate and effective health information exchange.
Our logo
SNOMED International - Delivering SNOMED CT
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Use the "SNOMED International - Delivering SNOMED CT" logo as the primary logo for designs and materials specifically related to SNOMED CT, our primary product.
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Ensure that the logo is placed prominently and is clearly visible.
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Place this logo over backgrounds that complement and do not clash with the logo's color scheme. Prioritize dark or simple backgrounds that allow the logo to stand out effectively.
SNOMED International - With Tagline
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Utilize the "SNOMED International - With Tagline" logo for designs and materials focused on SNOMED International as an organization.
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Place this logo over backgrounds that provide good contrast and ensure legibility of both the logo and tagline.
SNOMED International (Without Tagline)
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Use the "SNOMED International" logo (without tagline) for a clean and simplified representation of our organization.
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This logo can be employed in various contexts where a concise logo is preferred.
Primary Brand Colours
Brand Blue
#00A9E0
0, 169, 224
100, 25, 0, 12
Pantone 2995 C
Business Royal
#003865
0, 56, 101
100, 45, 0, 60
Pantone 286 C
Alternate Blue
#0067B9
0, 103, 185
100, 44, 0, 28
Pantone 2935 C
Basic Black
#101820
16, 24, 32
50, 25, 0, 87.8
PANTONE Black 6 C
Cool Grey
#EBEAE8
235, 234, 232
0, 1, 2, 8
Pantone Cool Gray 1 C
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Accent Pallet
Vendor Teal
#0097A
90, 151, 169
100, 11, 0, 34
Pantone 321 C
Clinical Green
#009B77
0, 155, 119
100, 0, 23, 39
Pantone 3272 C
Learn More Gold
#FFC600
255, 198, 0
0, 22, 100, 0
Pantone 137 C
Alternate Blue
#0067B9
0, 103, 185
100, 44, 0, 28
Pantone 2935 C
Research Ruby
#EBEAE8
114, 34, 87
0, 70, 24, 55
Pantone 216 C
​
Typography
SNOMED International uses the Google font Mulish chosen for it's modern and clean design, making it suitable for both digital and print projects.
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Font Weights
H1 - Main Title
Mulish Bold (700)
Size: 36px
Line Height: 1.2
Spacing: 0.05em
H2 - Subtitle
Mulish Medium (500)
Size: 24px
Line Height: 1.3
Spacing: 0.03em
H3 - Sub-subtitle
Mulish SemiBold (600)
Size: 18px
Line Height: 1.4
Spacing: 0.02em
Font for Regular Text
Mulish Regular (400)
Size: 16px
Line Height: 1.5
Spacing: 0.01em
Font for fine print
Mulish Light (300)
Size: 14px
Line Height: 1.5
Spacing: 0.01em
Our SNOMED CT EXPO 2024 logo
SNOMED CT EXPO 2024 Logo​
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Rectangular Version: This version of the logo should be used primarily for horizontal layouts, such as twitter posts, web sites, letterheads and banners.
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Square Version: The square logo is suitable for various applications, including social media profiles, social posts, and as a watermark.
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Maintain a clear space around the logo to ensure visibility and legibility. This clear space should be at least equal to the height of one the abstract figures within the circle.
Event Brand Colours
SNOMED CT EXPO 2024
Ginseng Green
#82B366
130, 179, 102
27, 0, 43, 30
Pantone 577 C
Sesame Brown
#8B7961
139, 121, 97
0, 13, 30, 45
Pantone 7531 C
Hanbok Pink
#FFB3D1
255, 179, 209
0, 30, 18, 0
Pantone 203 C
Royal Plum
#8A3577
138, 53, 119
0, 62, 14, 46
Pantone 7652 C
Bibimbap Orange
#FFA726
255, 167, 38
0, 35, 85, 0
Pantone 1375 C
Kimchi Red
#FF4081
255, 64, 129
0, 75, 49, 0
Pantone 218 C
Porcelain Blue
#92A8D1
146, 168, 209
30, 20, 0, 18
Pantone 7459 C
Moonlit Navy
#36454F
54, 69, 79
32, 13, 0, 69
Pantone 7545 C