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Brand Guidelines

Our brand is a vibrant tapestry woven from the threads of our commitment to revolutionizing global healthcare through accurate and effective health information exchange. 

Our logo

SNOMED International - Delivering SNOMED CT

  • Use the "SNOMED International - Delivering SNOMED CT" logo as the primary logo for designs and materials specifically related to SNOMED CT, our primary product.

  • Ensure that the logo is placed prominently and is clearly visible.

  • Place this logo over backgrounds that complement and do not clash with the logo's color scheme. Prioritize dark or simple backgrounds that allow the logo to stand out effectively.

 

SNOMED International - With Tagline

  • Utilize the "SNOMED International - With Tagline" logo for designs and materials focused on SNOMED International as an organization.

  • Place this logo over backgrounds that provide good contrast and ensure legibility of both the logo and tagline.

 

SNOMED International (Without Tagline)

  • Use the "SNOMED International" logo (without tagline) for a clean and simplified representation of our organization.

  • This logo can be employed in various contexts where a concise logo is preferred.

SNOMED_International_delivering.png
SNOMED_International_w_tagline.png
SNOMED_International.png
Our Logo
Primary Brand

Primary Brand Colours

Brand Blue

#00A9E0

0, 169, 224

100, 25, 0, 12

Pantone 2995 C

Business Royal

#003865

0, 56, 101

100, 45, 0, 60

Pantone 286 C

Alternate Blue

#0067B9

0, 103, 185

100, 44, 0, 28

Pantone 2935 C

Basic Black

#101820

16, 24, 32

50, 25, 0, 87.8

PANTONE Black 6 C

Cool Grey

#EBEAE8

235, 234, 232
0, 1, 2, 8
Pantone Cool Gray 1 C

Accent Pallet 

Vendor Teal

#0097A

90, 151, 169
100, 11, 0, 34
Pantone 321 C

Clinical Green

#009B77

0, 155, 119

100, 0, 23, 39

Pantone 3272 C

Learn More Gold

#FFC600

255, 198, 0
0, 22, 100, 0
Pantone 137 C

Alternate Blue

#0067B9

0, 103, 185

100, 44, 0, 28

Pantone 2935 C

Research Ruby

#EBEAE8

114, 34, 87
0, 70, 24, 55

Pantone 216 C

Typography

SNOMED International uses the Google font Mulish chosen for it's modern and clean design, making it suitable for both digital and print projects.

Font Weights

H1 - Main Title

Mulish Bold (700)
Size: 36px
Line Height: 1.2
Spacing: 0.05em

H2 - Subtitle

Mulish Medium (500)
Size: 24px
Line Height: 1.3
Spacing: 0.03em

H3 - Sub-subtitle

Mulish SemiBold (600)
Size: 18px
Line Height: 1.4
Spacing: 0.02em

Font for Regular Text

Mulish Regular (400)
Size: 16px
Line Height: 1.5
Spacing: 0.01em

Font for fine print

Mulish Light (300)
Size: 14px
Line Height: 1.5
Spacing: 0.01em

Typography
OurEvent Logo

Our SNOMED CT EXPO 2024 logo

SNOMED CT EXPO 2024 Logo

  • Rectangular Version: This version of the logo should be used primarily for horizontal layouts, such as twitter posts, web sites, letterheads and banners.

  • Square Version: The square logo is suitable for various applications, including social media profiles, social posts, and as a watermark.

Maintain a clear space around the logo to ensure visibility and legibility. This clear space should be at least equal to the height of one the abstract figures within the circle.

SCT_Expo_2024_Logo_SCT_EXPO_2024_SQUARE copy.png
SCT_Expo_2024_Logo_SCT_EXPO_2024_SQUARE.png

Event Brand Colours

SNOMED CT EXPO 2024

Ginseng Green

#82B366
130, 179, 102
27, 0, 43, 30
Pantone 577 C

Sesame Brown

#8B7961
139, 121, 97
0, 13, 30, 45
Pantone 7531 C

Hanbok Pink

#FFB3D1
255, 179, 209
0, 30, 18, 0
Pantone 203 C

Royal Plum

#8A3577
138, 53, 119
0, 62, 14, 46
Pantone 7652 C

Bibimbap Orange

#FFA726
255, 167, 38
0, 35, 85, 0
Pantone 1375 C

Even colours

Kimchi Red

#FF4081
255, 64, 129
0, 75, 49, 0
Pantone 218 C

Porcelain Blue

#92A8D1
146, 168, 209
30, 20, 0, 18
Pantone 7459 C

Moonlit Navy

#36454F
54, 69, 79
32, 13, 0, 69
Pantone 7545 C

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